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barista placing lid on coffee
June 19, 2020  |  In Business storytelling, Inspiration, Uncategorized

How a barista captured my undying loyalty with one small gesture

Having just moved homes, I’ve had to seek out a new neighbourhood cafe. Luckily for me, there’s one that serves really great coffee not far away — Our Daily Brett. It’s really more of an upscale market than cafe, but the coffee definitely is good.  I’ve been in about a half a dozen times in…


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Stuntpeople on top of a plane demonstrating trust in pilots
June 17, 2020  |  In Business storytelling, Inspiration, Uncategorized

Reputation matters. Can you be counted upon?

Think about the word ‘reputation’. We all have one. From when we were children growing up in our families, whether it was for being the scapegoat, the funny one, the child the rest thought Mom and Dad favoured. As we became adolescents, that reputation may have evolved — a child one thought to be the…


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Susan Screen Shot 2020-06-12 at 1.08.03 PM
June 12, 2020  |  In Business storytelling, COVID-19, Inspiration

COVID Chronicles #YYC — (Desperately) Seeking Susan

I’m definitely dating myself with this blog title — it refers to a 1985 film which was Madonna’s first film and also starred Roseanna Arquette. But if you are seeking someone to help you navigate your career or small business challenges, you should meet Susan Elford, Business and Leadership Coach, Community Builder and President of…


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May 24, 2013  |  In Inspiration

Using analogy to teach

Another great blog by Seth Godin…. Learning by analogy The story of Hansel and Gretel is not actually about Hansel or Gretel. You are surrounded by examples and lessons and case studies that clearly aren’t exactly about your project. There’s never been a book written precisely about the situation you are facing right now, either.…


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April 18, 2013  |  In Inspiration

Corporate storytelling has come of age in the business world

Today, many of the world’s most successful companies are using storytelling as a leadership tool. Nike, for example, has designated all senior executives as ‘corporate storytellers’. Years ago, 3M banned bullet points and replaced them with a ‘strategic narrative’ writing process. Proctor & Gamble hired Hollywood directors to teach storytelling techniques to its executives. Forward-thinking…


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April 12, 2013  |  In Inspiration

Why should your customers care?

There’s a small greengrocer store about two blocks from where I live. It opened its doors last summer. I live alone and was thrilled there was somewhere close by I could walk to for my groceries. It’s called Old School Emporium and the concept is based on the old-fashioned small market where you can buy…


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March 28, 2013  |  In Inspiration

Hello world!

Welcome! Perhaps addressing the world is a little over-ambitious, but I’m optimistic. Perhaps some of you will return often ~ I’m hoping what I provide here piques your interest and gives you pause. I’ve seen a lot of life — and I’ve learned from it. Over the years, I’ve worked for large and small businesses…


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Recent Posts

  • Crazy idea…or brilliant foresight? Calgary’s Hip Image
  • How a barista captured my undying loyalty with one small gesture
  • Reputation matters. Can you be counted upon?
  • COVID Chronicles #YYC — (Desperately) Seeking Susan
  • 3 questions we must ask

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