As business owners or entrepreneurs, our goal is often to persuade others — to buy into our vision for the future by doing what we’re asking of them or to hire us to provide our services or products. But few of us are persuaded by basic facts and figures to change our minds or our […]
The Business Book. Write yours — gain credibility and celebrity status
Writing a business book is something every business owner or entrepreneur should consider. So, why are so few of taking advantage of one of the most effective marketing and networking tools available? From what I’ve observed, these are some of the reasons: Overwhelmed by the prospect of writing a book How do I start? Where […]
Life Lessons
If you don’t know the trees you may be lost in the forest, but if you don’t know the stories you may be lost in life. —Siberian Elder
Word of the Week
‘calque’ ~ word or expression introduced into a language by literally translating it ‘graphomania’ ~ obsession with writing