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7 Steps to Inspired and Compelling Business Storytelling

7 Steps to Inspired and Compelling Business Storytelling

I’ve been fascinated by stories since I was a young girl. As soon as I was old enough to read, I could always be found with my head in a book. I read encyclopedias — remember those? Reader’s Digest. Anything in print that I could get my hands on. I wrote my first ‘book’ when…

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Crazy idea…or brilliant foresight? Calgary’s Hip Image

Crazy idea…or brilliant foresight? Calgary’s Hip Image

Some might have thought it was a crazy idea to found a start-up in the midst of the second economic downturn in half a dozen years.  Calgary PR and communications expert Jo Williams and her colleague, sought after photographer Monique de St. Croix, went ahead anyway. No stranger to creative ideas and solutions, Williams was…

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How a barista captured my undying loyalty with one small gesture

How a barista captured my undying loyalty with one small gesture

Having just moved homes, I’ve had to seek out a new neighbourhood cafe. Luckily for me, there’s one that serves really great coffee not far away — Our Daily Brett. It’s really more of an upscale market than cafe, but the coffee definitely is good.  I’ve been in about a half a dozen times in…

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Reputation matters. Can you be counted upon?

Reputation matters. Can you be counted upon?

Think about the word ‘reputation’. We all have one. From when we were children growing up in our families, whether it was for being the scapegoat, the funny one, the child the rest thought Mom and Dad favoured. As we became adolescents, that reputation may have evolved — a child one thought to be the…

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3 questions we must ask

3 questions we must ask

Before you start a new venture, company or meet with a potential customer, ask yourself these three questions: Why this? Why me? Why now?

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