Before you start a new venture, company or meet with a potential customer, ask yourself these three questions:

  1. Why this?
  2. Why me?
  3. Why now?

Gain clarity on your story

It’s likely you’ll feel some discomfort when you do. But take the time to reflect on them. When you do, you’ll have clarity about why people need your product or service, why you are the ideal person to bring it to them, and why now is the right time to start — you’ll have the start of a story your audience needs and wants to hear. 

The story your audience needs to hear

From that will come the story only you can tell the audience you want to serve.