Before you start a new venture, company or meet with a potential customer, ask yourself these three questions: Why this? Why me? Why now?
As business owners or entrepreneurs, our goal is often to persuade others — to buy into our vision for the future by doing what we’re asking of them or to hire us to provide our services or products. But few of us are persuaded by basic facts and figures to change our minds or our […]
Writing a business book is something every business owner or entrepreneur should consider. So, why are so few of taking advantage of one of the most effective marketing and networking tools available? From what I’ve observed, these are some of the reasons: Overwhelmed by the prospect of writing a book How do I start? Where […]
If you don’t know the trees you may be lost in the forest, but if you don’t know the stories you may be lost in life. —Siberian Elder
‘calque’ ~ word or expression introduced into a language by literally translating it ‘graphomania’ ~ obsession with writing
Another great blog by Seth Godin…. Learning by analogy The story of Hansel and Gretel is not actually about Hansel or Gretel. You are surrounded by examples and lessons and case studies that clearly aren’t exactly about your project. There’s never been a book written precisely about the situation you are facing right now, either. […]
Kuna Yale Indian children outside their home.
Today, many of the world’s most successful companies are using storytelling as a leadership tool. Nike, for example, has designated all senior executives as ‘corporate storytellers’. Years ago, 3M banned bullet points and replaced them with a ‘strategic narrative’ writing process. Proctor & Gamble hired Hollywood directors to teach storytelling techniques to its executives. Forward-thinking […]
There’s a small greengrocer store about two blocks from where I live. It opened its doors last summer. I live alone and was thrilled there was somewhere close by I could walk to for my groceries. It’s called Old School Emporium and the concept is based on the old-fashioned small market where you can buy […]
Welcome! Perhaps addressing the world is a little over-ambitious, but I’m optimistic. Perhaps some of you will return often ~ I’m hoping what I provide here piques your interest and gives you pause. I’ve seen a lot of life — and I’ve learned from it. Over the years, I’ve worked for large and small businesses […]