Today, many of the world’s most successful companies are using storytelling as a leadership tool. Nike, for example, has designated all senior executives as ‘corporate storytellers’. Years ago, 3M banned bullet points and replaced them with a ‘strategic narrative’ writing process. Proctor & Gamble hired Hollywood directors to teach storytelling techniques to its executives. Forward-thinking business schools have added storytelling courses to their management curriculum.
Why? Because stories can engage an audience the way logical and bullets alone never can. If you’re trying to communicate your vision for the future, sell your idea or inspire loyalty, storytelling is a powerful management tool which can mean the difference between mediocre results or outstanding success.