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Stuntpeople on top of a plane demonstrating trust in pilots
June 17, 2020  |  In Business storytelling, Inspiration, Uncategorized

Reputation matters. Can you be counted upon?

Think about the word ‘reputation’. We all have one. From when we were children growing up in our families, whether it was for being the scapegoat, the funny one, the child the rest thought Mom and Dad favoured. As we became adolescents, that reputation may have evolved — a child one thought to be the…


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Susan Screen Shot 2020-06-12 at 1.08.03 PM
June 12, 2020  |  In Business storytelling, COVID-19, Inspiration

COVID Chronicles #YYC — (Desperately) Seeking Susan

I’m definitely dating myself with this blog title — it refers to a 1985 film which was Madonna’s first film and also starred Roseanna Arquette. But if you are seeking someone to help you navigate your career or small business challenges, you should meet Susan Elford, Business and Leadership Coach, Community Builder and President of…


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January 8, 2019  |  In Resources

Use storytelling instead of companyspeak to persuade your audiences

As business owners or entrepreneurs, our goal is often to persuade others — to buy into our vision for the future by doing what we’re asking of them or to hire us to provide our services or products. But few of us are persuaded by basic facts and figures to change our minds or our…


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Recent Posts

  • Crazy idea…or brilliant foresight? Calgary’s Hip Image
  • How a barista captured my undying loyalty with one small gesture
  • Reputation matters. Can you be counted upon?
  • COVID Chronicles #YYC — (Desperately) Seeking Susan
  • 3 questions we must ask

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