businessowners

Crazy idea…or brilliant foresight? Calgary’s Hip Image

Some might have thought it was a crazy idea to found a start-up in the midst of the second economic downturn in half a dozen years. Calgary PR and communications expert Jo Williams and her colleague, sought after photographer Monique de St. Croix, went ahead anyway. No stranger to creative ideas and solutions, Williams was…

Use storytelling instead of companyspeak to persuade your audiences

As business owners or entrepreneurs, our goal is often to persuade others — to buy into our vision for the future by doing what we’re asking of them or to hire us to provide our services or products. But few of us are persuaded by basic facts and figures to change our minds or our…