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Hip Image Test Drive
August 10, 2020  |  In Uncategorized

Crazy idea…or brilliant foresight? Calgary’s Hip Image

Some might have thought it was a crazy idea to found a start-up in the midst of the second economic downturn in half a dozen years.  Calgary PR and communications expert Jo Williams and her colleague, sought after photographer Monique de St. Croix, went ahead anyway. No stranger to creative ideas and solutions, Williams was…


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Susan Screen Shot 2020-06-12 at 1.08.03 PM
June 12, 2020  |  In Business storytelling, COVID-19, Inspiration

COVID Chronicles #YYC — (Desperately) Seeking Susan

I’m definitely dating myself with this blog title — it refers to a 1985 film which was Madonna’s first film and also starred Roseanna Arquette. But if you are seeking someone to help you navigate your career or small business challenges, you should meet Susan Elford, Business and Leadership Coach, Community Builder and President of…


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January 8, 2019  |  In Resources

Use storytelling instead of companyspeak to persuade your audiences

As business owners or entrepreneurs, our goal is often to persuade others — to buy into our vision for the future by doing what we’re asking of them or to hire us to provide our services or products. But few of us are persuaded by basic facts and figures to change our minds or our…


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Recent Posts

  • Crazy idea…or brilliant foresight? Calgary’s Hip Image
  • How a barista captured my undying loyalty with one small gesture
  • Reputation matters. Can you be counted upon?
  • COVID Chronicles #YYC — (Desperately) Seeking Susan
  • 3 questions we must ask

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