Life Lessons

POSTED IN: Resources
May 28, 2014

If you don’t know the trees you may be lost in the forest, but if you don’t know the stories you may be lost in life. —Siberian Elder

Word of the Week

POSTED IN: Resources
May 24, 2013

‘calque’ ~  word or expression introduced into a language by literally translating it
‘graphomania’ ~ obsession with writing

Using analogy to teach

POSTED IN: Inspiration
May 24, 2013

Another great blog by Seth Godin….

Learning by analogy

The story of Hansel and Gretel is not actually about Hansel or Gretel.

You are surrounded by examples and lessons and case studies that clearly aren’t exactly about your project. There’s never been a book written precisely about the situation you are facing right now, either. Perhaps one day they will publish, “Marketing Low-Cost Coaching Services to Small Businesses Specializing in .Graphic Design in the Upper Peninsula for Dummies” but don’t hold your breath.

Marketing, like all forms of art, requires us to learn to see. To see what’s working and to transplant it, change it and amplify it.

We don’t teach this, but we should. We don’t push people to practice the act of learning by analogy, because it’s way easier to just give them a manual and help them avoid thinking for themselves.

The opportunity is to find the similarities and get ever better at letting others go first–not with what you’ve got, but with something you can learn from.

And the opposite is even more true. We over-rely on things where the specifics seem to match, but the lesson is obscured by the trivial. Sometimes when we see something happen that we can learn a conceptual lesson from, we instead jump to conclusions that the specifics are the important part.

Remember that the next time you have to take your shoes off before you get on an airplane.

Panama 2008

POSTED IN: Photography
April 18, 2013

three children Playon Chico

Kuna Yale Indian children outside their home.

Corporate storytelling has come of age in the business world

POSTED IN: Inspiration
April 18, 2013

Today, many of the world’s most successful companies are using storytelling as a leadership tool. Nike, for example, has designated all senior executives as ‘corporate storytellers’. Years ago, 3M banned bullet points and replaced them with a ‘strategic narrative’ writing process. Proctor & Gamble hired Hollywood directors to teach storytelling techniques to its executives. Forward-thinking business schools have added storytelling courses to their management curriculum.

Why? Because stories can engage an audience the way logical and bullets alone never can. If  you’re trying to communicate your vision for the future, sell your idea or inspire loyalty, storytelling is a powerful management tool which can mean the difference between mediocre results or outstanding success.

Let's grab a coffee & swap stories
Denise Summers
Amphora Communications
(403) 852-6320