Why write a business book?

POSTED IN: Inspiration
August 21, 2018

Thousands of business books are written and published every year. So why add yours to an already crowded marketplace?

Because writing a business book — one that’s clearly written and engaging — will create enormous benefits for your business:

Personal credibility

August blog photo. screaming fansPublishing a book makes people think you’re an expert.  The act of writing a book will change how people perceive and respond to you. I have several clients who are authors and I’ve seen how people treat them almost as if they are celebrities. 

Business credibility

More doors will open for you and it will be easier to establish connections with potential clients. Writing a book also creates opportunities for speaking engagements.

Your company will have more legitimacy in the eyes of the world.

Brand strength

Telling your story and sharing your intellectual property, plus the why, what and how of what you do, allows potential clients to have a deeper understanding of what you offer and how that will benefit them. This can lead to increased business and consulting opportunities.

If writing a book has been on your mind for awhile, and many business owners think about it but never take the first step, I’ve developed a simple process for getting you started and can help you with either editing it or if you don’t have the time to write it yourself, ghostwriting it for you.

Life Lessons

POSTED IN: Resources
May 28, 2014

If you don’t know the trees you may be lost in the forest, but if you don’t know the stories you may be lost in life. —Siberian Elder

Word of the Week

POSTED IN: Resources
May 24, 2013

‘calque’ ~  word or expression introduced into a language by literally translating it
‘graphomania’ ~ obsession with writing

Using analogy to teach

POSTED IN: Inspiration
May 24, 2013

Another great blog by Seth Godin….

Learning by analogy

The story of Hansel and Gretel is not actually about Hansel or Gretel.

You are surrounded by examples and lessons and case studies that clearly aren’t exactly about your project. There’s never been a book written precisely about the situation you are facing right now, either. Perhaps one day they will publish, “Marketing Low-Cost Coaching Services to Small Businesses Specializing in .Graphic Design in the Upper Peninsula for Dummies” but don’t hold your breath.

Marketing, like all forms of art, requires us to learn to see. To see what’s working and to transplant it, change it and amplify it.

We don’t teach this, but we should. We don’t push people to practice the act of learning by analogy, because it’s way easier to just give them a manual and help them avoid thinking for themselves.

The opportunity is to find the similarities and get ever better at letting others go first–not with what you’ve got, but with something you can learn from.

And the opposite is even more true. We over-rely on things where the specifics seem to match, but the lesson is obscured by the trivial. Sometimes when we see something happen that we can learn a conceptual lesson from, we instead jump to conclusions that the specifics are the important part.

Remember that the next time you have to take your shoes off before you get on an airplane.

Panama 2008

POSTED IN: Photography
April 18, 2013

three children Playon Chico

Kuna Yale Indian children outside their home.

Let's grab a coffee & swap stories
Denise Summers
Amphora Communications
(403) 852-6320